Business Intelligence

Where business trends
meet real data

Tracking what's actually happening in retail, e-commerce, omni-channel, people & HR, and business transformation — with data, not just opinions.

Explore the trackers ↓

Explore by topic

Inventory · Store experience · Fulfilment

Tracking how retailers surface inventory, manage fulfilment, and deliver in-store experience in an increasingly digital world.

Only 56% of NL fashion retailers show real-time stock visibility — leaving conversion on the table.

Live tracker Explore Retail →

Checkout · Conversion · DTC brands

Analysing checkout friction, DTC brand strategy, and conversion levers across Europe's leading online retailers.

One-click checkout adoption is accelerating — brands that haven't simplified payment flows are losing 20–30% of carts.

Coming soon Explore E-Commerce →

BOPIS · Unified experience · Loyalty

Measuring how well retailers connect digital and physical — from BOPIS to unified loyalty to consistent cross-channel pricing.

Retailers with unified loyalty programmes report 2.4× higher repeat purchase rates than those running siloed channel schemes.

Coming soon Explore Omni-Channel →

Talent · Culture · Workforce transformation

Tracking workforce transformation, talent strategy, employee experience, and the future of retail & commerce organisations.

Commerce companies that invest in culture before technology see 3× faster transformation adoption and 40% lower attrition.

Coming soon Explore People & HR →

Business Transformation

Change · Digital reinvention · Strategy

Analysing what separates successful transformations from failed ones — change management, organisational design, and digital reinvention.

70% of transformation programmes underdeliver. The gap is almost always people and adoption — not technology.

Coming soon Explore Transformation →

TrendsOnFire is curated by Olga Bressers — senior executive with 20+ years in e-commerce, omni-channel, and business transformation at Richemont, Adidas, Nike, and IBM. Data-driven insights, not hot takes.

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